Social Networking and World Building Coming to TV? Technorati icon

December 21, 2006 | Filed under: Internet TV

C21Media reports (subscription required):

Endemol UK is planning to abandon an individual on a desert island with only a laptop to build their own community, as audiences vote for people to join them or leave, in the company's first global commission.

There's not much to go on yet, but it sounds like fun. Endemol's new format, iLand, brings internet-style entertainment (and branding!) to the TV. Contestants will be using Yahoo! Answers for survival.

Endemol is ahead of the game, as ever, and is also pulling the other way and bringing the TV formats to the net to put Big Brother in Second Life.

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Posted by Phil Morle at 7:45 AM | Permalink | Comments (0) | TrackBack (0)

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