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October 4, 2006

CBS - Web Only Show: Hook Me Up

CBS have released a new TV show on the web only. Its called Hook Me Up. It is great to see traditional broadcast producers exploring the web only medium. It is in the 'reality dating' genre where viewers on the net vote for who each contestant should be paired with.

It is interesting to see the emerging business model. More and more we are seeing sponsorship becoming a great opportunity for advertisers. In this case Dentyne.

Posted by Mookler at October 4, 2006 4:23 AM

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