Home
All Marketers are Liars
Seth Godin has a new book that looks as wonderful as the rest of his catalogue. The resonating idea for me is the sub-heading: “The Power of Telling Authentic Stories in a Low-Trust World.”
Anything that matters (and many things that don’t) is scrutinised on a global scale within a nano-second of release. If you are not a part of the conversation (tip of the hat to CTM) it is hard to be trusted by customers.
‘The Power of Authentic Stories…’ is easy to under-estimate. There is something wonderful about knowing the human stories behind the hype.
I enjoy Adam Curry’s podcast and Robert Scoble’s blog for this very reason.
Like what you're reading? Subscribe to my feed.
Seth Godin has a new book that looks as wonderful as the rest of his catalogue. The resonating idea for me is the sub-heading: “The Power of Telling Authentic Stories in a Low-Trust World.”
Anything that matters (and many things that don’t) is scrutinised on a global scale within a nano-second of release. If you are not a part of the conversation (tip of the hat to CTM) it is hard to be trusted by customers.
‘The Power of Authentic Stories…’ is easy to under-estimate. There is something wonderful about knowing the human stories behind the hype.
I enjoy Adam Curry’s podcast and Robert Scoble’s blog for this very reason.
Like what you're reading? Subscribe to my feed.
Trackback Pings
TrackBack URL for this entry:
http://www.morle.net/mt/mt-tb.cgi/61
Comments
Post a comment
This weblog is licensed under a Creative Commons License.
Powered by
Movable Type 4.0 Everything here is my personal opinion.
Movable Type 4.0 Everything here is my personal opinion.