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Full Circle?
The world is turning full circle and perhaps when historians look back they will comment that the mass media phenomena of broadcast TV was an anomaly and not ‘how it is’ as we perceive it today.
Once, we knew something about the person we bought from. At the very least you could look her in the eye. For a while we saw nothing behind the TV ad campaign or the billboards. Today mass advertising is making way for blogs on websites where the people that make the thing tell us the story of how the product came to be. No one trusts what a company says about there own product any more but enjoys the power of the net to hear what other customers have to say.
Once, everyone was an artist. People made plays, songs, paintings to entertain each other. Then came ‘entertainment industry’ and entertainment was bought off a shelf and all shelves looked much the same with product from an elite professional corp. Now the circle arcs back around to create a cornucopia of creativity coming from all corners of humanity.
Of course, the circle does not completely join, but spirals outwards creating new things that are merely a taste of the past. As we find the human touch in things again through technology, the mass media world has changed its dynamic.
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The world is turning full circle and perhaps when historians look back they will comment that the mass media phenomena of broadcast TV was an anomaly and not ‘how it is’ as we perceive it today.
Once, we knew something about the person we bought from. At the very least you could look her in the eye. For a while we saw nothing behind the TV ad campaign or the billboards. Today mass advertising is making way for blogs on websites where the people that make the thing tell us the story of how the product came to be. No one trusts what a company says about there own product any more but enjoys the power of the net to hear what other customers have to say.
Once, everyone was an artist. People made plays, songs, paintings to entertain each other. Then came ‘entertainment industry’ and entertainment was bought off a shelf and all shelves looked much the same with product from an elite professional corp. Now the circle arcs back around to create a cornucopia of creativity coming from all corners of humanity.
Of course, the circle does not completely join, but spirals outwards creating new things that are merely a taste of the past. As we find the human touch in things again through technology, the mass media world has changed its dynamic.
Like what you're reading? Subscribe to my feed.
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Movable Type 4.0 Everything here is my personal opinion.