Coming Soon to a TiVo Near You... Tricking You To Watch An Ad Technorati icon

July 26, 2006 | Filed under: Internet TV

Polar Bear Paws - Toledo Zoo

Originally uploaded by JeffreyWiden.

I once met the guy whose idea it was to make an ad look like a Windows system alert and make it shake to get more clicks. Now it looks like we might start to see this kind of deceptive thing happen on the telly. In the NY Times today there is an article called TiVo Is Watching When You Don’t Watch, and It Tattles. TiVo have been tracking how some people interact with advertising and have made shattering discoveries such as this:

For example, one study for a consumer packaged goods company, which Mr. Juenger declined to identify, found that commercials featuring animal characters, when shown on animal-related programs, were skipped less often than usual.

In other words, if you make the ads indistinguishable from the David Attenborough show you recorded while fast-forwarding people might accidentally watch your ad.

And no, I won’t tell you who it was that invented those annoying, shaking ads…

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Posted by Phil Morle at 11:57 PM | Permalink | Comments (0) | TrackBack (0)

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