Google Video: Ad Tools for User-Generated Content? Technorati icon

November 14, 2006 | Filed under: Internet TV

Beet.TV are today showing this video of Hunter Walk, one of the execs behind Google Video, where he indicates that ads are coming soon for user generated content as well as for the 'professionals'.

If Google made this available openly in the way that Adsense is today it would fuel the fire of online video that is already raging.

There are some of the complex problems that need to be solved to do it.

  • How will the content be analysed in order to target effectively? It will be disappointing if the solution is low revenue 'run-of-network' type ads like Revver seems to be.
  • Related to this, how will they prevent earning revenue from copyright infringing content or annoying advertisers by placing their ads next to offensive content?
  • Where will the ads be placed? Pre-roll? Post-roll? Scrolling text links across the top?
  • Will videos need to be uploaded to Google Video or can they be hosted on completely independent services just like AdSense can be placed on any web page?

I've met these guys and they are smart. I'd be suprised if they didn't have solutions to some of these.

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Posted by Phil Morle at 9:02 AM | Permalink | Comments (0) | TrackBack (0)

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