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March 7, 2007 | Filed under: Software Development

Chris Saad asks Does Media 2.0 Scale? Well, it doesn't right now that's for sure. I spent the whole morning yesterday pushing through 10 open Firefox tabs that had accumulated over the weekend, Techmeme's latest news on RIAA too-farness, hundreds of RSS feeds and tens of important emails. It was just too much. I also fell off my chair when Robert Scoble announced that he added 712 Twitter friends to follow.

It's not suprising that the BBC is reporting a rise in 'technology addiction' - it becomes a kind of survival instinct just to keep up with the information. There's that horrible feeling that we are missing something that leads to compulsive info-mining.

I don't trust anyone else to sort the wheat from the chaff, and I don't want to miss anything so I keep going, trying to fit more and more in. But all information is not equal. Some info is just a data point. Something to lodge in the mind to connect with something else to describe a larger picture. Some info needs urgent action. Likethe first kind these get highly prioritised.

What always suffers is the kind of information that requires some deep thought. It is just not possible to skim read Freedom to Tinker's analysis of reputation systems without thinking about it for a little bit.

So today I understood something important about the Attention Economy work ahead. Processing the avalanche of information is changing how we think and not all for the good. We are becoming good filters, but poor philosophers. We are good at information retrieval and storage and not so good at the long-thought.  We need machines to become better at filtering media 2.0 - show us the important stuff, let us get into the background stuff if we have the time and let us trust that we aren't missing anything. We need time to think.

UPDATE: Chris Saad continues the conversation.

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