August 12, 2006
Welcome to I Am The TV! It started in Granada...
Last week my buddy Xavier Leret and me were talking as we waited for the barby to warm up while on holiday in Granada…
We both harbour a secret desire to create a next generation TV company. These times are potent with opportunity for invigorating new forms of content to emerge and the discussions that contemporary content makers and technorati are having today is perhaps comparable to those discussions in the early days of the BBC and NBC… What shall we do? What is this media? Today, teenagers shun traditional television in favour of digital persuits (a shifting audience), office workers watch 5 minute video ‘shows’ during a break at work (does a TV show need to be 45 minutes?), the internet allows for highly targeted content to be delivered precisely to certain demographics and for that interaction to be measured (why advertise on traditional TV again?).
There are opportunities for modern content makers to find their niche audience and feed a TV show to them directly and regularly. As an artist your choice was once to be ‘huge’ and mainstream or ‘undiscovered’ and poor. It was all or nothing which made being an artist a difficult gamble to make with your life. Me and Xav think the new internet is going to change all that.
So what is the new content? Where is it heading? What is interesting and why?
In Granada, by the time the barby was hot, we decided that we needed to start investigating this and making some notes. That’s what this blog is all about.
Posted by Mookler at August 12, 2006 8:27 PM
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