July 10, 2006 | Filed under: Internet TV
Today, Techcrunch covered some developments in television programming on the Internet beyond the likes of YouTube and Metacafe but just scratched the surface of something significant which I think is emerging.
Things like Warner’s In2TV are actually the least interesting. They are important because they show a recognition that the net is a viable distribution platform but they have not recognized where it is different. These services just move old content to the Internet without considering how people use the Internet and what new things can be accomplished. For starters, here I am trying to talk about In2TV and there is nothing I can do to embed an example into this article to show you what I mean. Services I will talk about later don’t have this problem.
In fact, while I am at it, what IS wrong with In2TV?
But then… you (yes, you Windows users!) can download some Max Headroom episodes for free so kudos to AOL for that.
Earlier this year, my long-time collaborator Xavier Leret and me formed Flickbook Pictures. We realized that technology had now reached the stage where we could make high quality, HD movies for under $100,000 US and these movies could be distributed on the Internet free of the innovators dilemma that existing video producers have. We have since made Mine (and here) and will release it early next year.
But release it how? And where? And to who? These question have led me down all kinds of intellectual roads. Thinking about concepts technologies and businesses that emerge from a truly converged digital content universe.
Well here are some general concepts with video on the web:
http://www.mtv.com/overdrive/ is an example of something that got it wrong for many of the same reasons.
The really interesting thing that happened to the web in the past 12 months was in technology. Great codecs, pervasive formats (like the groovy new Flash video), experience innovation from the likes of YouTube and delivery/protocol innovation from the likes of Bittorrent and Dijjer and of course media RSS.
Well now we have what we need, the stage is set, for the next revolution where the new content will emerge.
You all know the ‘long tail’ right? The concept of the gigantic market place that exists in niche products when scarcity (such as shelf space limitations) is removed? We are now seeing the early signs of the new Long Tail TV Networks. Let’s have a look at Code.TV because I think that is a terrific example.
This is an ad-based business aiming to attract 25,000 visitors a week. That is some way down the long-tail by TV standards but the market is pure 25 – 49 year olds earning over $100K.
And our little movie, Mine? Well, I’m not to sure yet, but perhaps we will try things like:
I wonder… what do you think?
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» Welcome to I Am The TV! It started in Granada... from I Am The TV
Last week my buddy Xavier Leret and me were talking as we waited for the barby to warm up while on holiday in Granada… We both harbour a secret desire to create a next generation TV company. These times are potent... [Read More]
Tracked on August 13, 2006 5:27 AM