Joost the Real Competition for NBC Universal / News Corp? Technorati icon

March 23, 2007 | Filed under: Internet TV


Techmeme is alive with comments that the new NBC/News video offering will be a YouTube killer but it seems to me that Joost is more likely in its cross-hairs. YouTube has short, 10 minute, user-generated videos. The quality is uncertain but the abundance of content is compelling. NBC/News is going for the packaged, channel-based, quality offering of video content once the sole domain of broadcast television - just like Joost.

Its like Verizon and BT getting together when Skype was in beta to create a desktop VOIP client. Looks like the media companies are learning.

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Posted by Phil Morle at 10:20 AM | Permalink | Comments (2) | TrackBack (1)

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Tracked on September 8, 2007 6:03 AM


I think that Joost might aggregate the the content provided by NewCo and Joost will probably do deals with distributors they have partnerships with via their own affiliate program.

Posted by: Matt at March 23, 2007 10:53 PM

Good point Matt. I guess either way, the 'on button' has just been pressed for mainstream TV to race onto the Internet. Joost will now signup a whole bunch of content owners who will want to compete with NBC/News. I wonder how far NBC/News want to push their aggregation plans to become a web based Joost?

Posted by: Phil Morle at March 24, 2007 9:06 AM

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