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Ads in Video Get Twice Click-through
March 22, 2007
| Filed under: Internet TV
Beet.tv is talking about a new eMarketer survey which finds that regular ads within video get twice the click through. This is the kind of thing Revver does to monetise the content.
Intuitive: the site has the user's gaze on that part of the screen from watching the video so it makes sense that more click because more see the ad.
Good: Most people don't get to the end of a video so probably the percentage of people who get to the end and click is even higher.
Bad: The video costs more than twice as much as a web page to serve so double isn't enough. Also, a page can hold more than one ad.
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March 22, 2007 | Filed under: Internet TV
Beet.tv is talking about a new eMarketer survey which finds that regular ads within video get twice the click through. This is the kind of thing Revver does to monetise the content.
Intuitive: the site has the user's gaze on that part of the screen from watching the video so it makes sense that more click because more see the ad.
Good: Most people don't get to the end of a video so probably the percentage of people who get to the end and click is even higher.
Bad: The video costs more than twice as much as a web page to serve so double isn't enough. Also, a page can hold more than one ad.
Like what you're reading? Subscribe to my feed.
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Movable Type 3.31 Everything here is my personal opinion.