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Scobleizer: Where's the Money in Video?
October 21, 2006
| Filed under: Internet TV
Today Robert Scoble walked into the same wall I crashed into a couple of weeks ago. Business models for video are challenging. For sub 10 minute, low quality, user generated content like YouTube the ad CPM is tiny or zero. For unique content like Scoble's the CPM can be much higher, but at 200MB a download, not enough.
There are solutions though... and one that can be adopted today is p2p. Revision3 is doing this already.
The secret is to be aware of the distribution cost and tweak the model accordingly. Its not like the text-web, where you can ignore it, chuck some adlinks on there and watch the money flow in.
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October 21, 2006 | Filed under: Internet TV
Today Robert Scoble walked into the same wall I crashed into a couple of weeks ago. Business models for video are challenging. For sub 10 minute, low quality, user generated content like YouTube the ad CPM is tiny or zero. For unique content like Scoble's the CPM can be much higher, but at 200MB a download, not enough.
There are solutions though... and one that can be adopted today is p2p. Revision3 is doing this already.
The secret is to be aware of the distribution cost and tweak the model accordingly. Its not like the text-web, where you can ignore it, chuck some adlinks on there and watch the money flow in.
Like what you're reading? Subscribe to my feed.
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Movable Type 3.31 Everything here is my personal opinion.